FAQ's
Websites
Q. What's included in the website price?
Simply everything! The domain (www.your name.com ), hosting the website for the first year, construction costs, contact forms, two website concepts (from which you choose the final design), any email addresses you may want ( office@your name .com ) and so on. We also do all the behind the scenes work to ensure your new website is Google friendly.
Q. What is a template design?
Template designs are websites that are mass produced, they just have the content (text) changed for each customer. They generally look homemade and are not very Google friendly.
Q. Do you use template designs?
No, all our websites are designed from the ground up because we feel each business is individual and this needs to be reflected in the website design. We want to ensure you have a high quality website, that really works for you and is just the way you like it.
Q. I do not know where to start, can you help?
Yes we can, we would spend sometime with you getting a feel for what you want to sell or market, we would also get a feel for what you like in terms of style. Once we have done that we would create some ideas for you to look at, then start the process from there.
Q. Can I have a website where I can change the content myself?
Yes, we can build the website itself, then you can write the content as and when you like.
Q. Can you build me a online shop where I can sell my products?
Yes we can build anything from a basic shop to a shop selling hundreds of products.
We can build in payment facilities and any other services you need.
Q. Do I have to do the advertising if you build me a website?
No, you can use as many or as few of our services as you wish.
Q. Will my website get on to Google?
With all our website we provide our standard SEO (saying hello to search engines) service free of charge, but the ranking on the search engines is never guaranteed. We do offer a guaranteed service, but please ask about this, as every website is different.
Q. What language do you write your sites in?
As a general rule we use CSS, HTML and WordPress but we use whatever the site demands.
Adwords
Q. What is adwords?
Adwords is Googles advertising program. It is sometimes called sponsored links because that phrase appears on Google search results. Adwords runs in different ways, on the search engine results, on websites and with text, graphic and video adverts.
Q. Why is Google so important?
A. Google is so important because over 90% of all searches on the Internet in the UK are done on Google. So if the vast majority of people look on Google, that's where you need to be!
Q. What is Google Analytics?
In very simple terms it is software which tells you, in great detail all about who has visited your website. You can see who found you, how they found you, which pages they looked at, what keywords they used and so on. The detail is amazing! But what it does do is help ensure you spend your money wisely on the Internet.
Q. Are Google just looking to make as much out of me as possible?
Well you would think so, but no. Google built their core business on providing accurate search results, now you can find just about anything on Google with one easy search. So that's what Google are looking for, accurate advertising. The more accurate the advert the cheaper you will get it, that's why we work really hard to be precise about your campaigns.
Q. What is a keyword?
A keyword is a word or number of words which, in the case of adwords, triggers the advert to be shown. For example in the case of a plumber living in Norwich, we could add that as a keyword, "plumber in Norwich". So that when a customer entered those keywords, the plumbers advert would appear.
Q. Can I have as many keywords as I like?
Yes you can. There have been some "shady" companies who offer to get you at the top of Google for a keyword for a given price per month. Well this is not the way we work, that way is just unethical.
Q. I am a local business, will adwords work for me?
Adwords is really good for local business. We can target a campaign so that it only appears in a specific area, such as a county, city or town. So let's say you are a plumber, we can ensure you come up at the top of Google in your town, when someone local types in plumber. Then you only pay for the clicks from people who want a "plumber" in your town.
Q. Will I be on page 1 of Google with adwords?
Yes, we guarantee you will be on the front page, we can also get you to the position you would like on that page. This is not 100% guaranteed, but we get real close!
Q. I have used adwords before but it was very expensive, are you cheaper?
In simple terms yes and the reason for that is that we look into each campaign in great depth and plan how it will run on every level. The key to a cost effective campaign is ensuring it is specific to what you are selling.
Q. What budget do I need for an adwords campaign?
The budget is really up to you. We have clients with budgets ranging from £100 per month to £15,000 per month. We design each campaign just for your business. As your sales increase we can always increase or even lower the budget as you go.
Q. Can I stop the campaign at any time?
Yes, all you need to do is email the request and we will pause it for you.
Q. What options are available within a campaign?
We can control everything, the time when the campaigns run, which areas see the adverts, what language they are in, which websites display the adverts, what kind of adverts, which web page the adverts are linked to, which keywords trigger an advert to be displayed and so on.
Q. What information do you need to run a adwords campaign?
We need to know as much about your business as possible, just what you are selling and to who. We will email you a form to complete which helps us ensure your campaign is accurate and cost effective. The more we know the less you pay.
Q. Is there a minimum time I can run a campaign for?
No, we do not run "lock in contracts", we run a monthly pay as you go plan. That way if your circumstances change you have no further bills to pay
Q. Can you track the responses I will get from adwords?
Yes we can, we run software which will give you all this data, so you can see how it's working.
Q. Why are you so cheap?
We have a team of adwords specialists who do nothing but adwords all day, so it does not take us long to get your campaign on track and getting the results you want to see. Because it does not take us long to get this done well, we do not have to charge so much, it's a simple as that.
SEO
What are Organic listings?
They are the free listings, that search engines provide. They do not charge for these, but to get them you need a good SEO campaign.
Q. What is SEO?
SEO stands for Search Engine Optimisation, in simple terms it means doing what is required to get the website listed on the organic or free listing with the search engines.
Q. Can anyone do SEO?
Yes they can, however you will not know what the search engines are looking for.
Q. Is SEO a one time job?
No, despite what you may have been told, SEO requires constant work to get good rankings. Your competitors will always what to be higher than you so they will be doing their best, so should you.
Q. Does a high rank mean high sales?
Well yes and no! If you are ranked high on Google you will get lots of clicks or visitors to your website. However, if it is not for the correct keywords that reflect your business, you will not convert these visits to sales.
Q. What does SEO entail?
Well a host of things. Every search engine has things that it looks for in a website, the better your website reflects these things the better it will be ranked. Some of these are relevance, links to and from your website, text content, other Google services linked to your site, quality score, keywords and so on.
Q. If I stop my SEO campaign will my rankings drop?
Yes. There will be other people looking to be on page 1, so if you stop they will push you down the listings
Q. Do you offer any guarantee with regard to listings?
Yes we do. Each guarantee varies on the package you take, but if we do not get you on page 1, you get you money back!
Q. How can you offer such a great guarantee?
The simple reason is that we are very good at what we do and to date we have not failed.
Q. Do any packages not have this guarantee?
Yes, our standard package does not have the guarantee, because we give this away with many other packages.
Q. Will you have to access my website to do your SEO work?
Yes we will. We will also have to add data to your site to improve the SEO data.
Design
Q. Is image important?
Image is very important, when you are looking around a website, it is very easy to be put off the product or service if the site is not very friendly or it just looks badly made. The website will reflect the product or service.
Q. Is it very expensive to do design?
Our prices are very good and will give you a very professional image for a fraction of a studios costs.
Q. I would like a new company image, can you help?
Yes we can, we can design everything from a new logo to all the graphics for a website, then move them over to the everyday stationery that you use?
Q. Will I get a choice of images?
Yes our design studio will send over ideas for you to comment on, that way we will push the design towards something that works and you like!
Q. Will I get much input into the design?
Yes, the designer who does your design work will speak to you directly about the work.
Q. Are the designs just for a website?
No we can do designs for just about anything.
Q. How good are the designers?
All the designers are qualified in their particular field, they also have all the latest software facilities to design just about anything.